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We created this buyer's guide to help you understand the terminology used in describing jewellery. It contains some of the basic information you should know before buying any jewellery, including the 4 Cs and how to buy a diamond, descriptions of precious and semi-precious stones, the properties of different types of metals and general information about caring for your jewellery. This buyer's guide will not make you an expert, but it should help you become more comfortable in evaluating and choosing jewellery.

  • Basic Jewellery Care
    With a few basic precautions, you can reduce the risk and extend the beauty of your jewellery.
  • In-Store Services
    Our in-store services include cleaning, repair, sizing and Peoples Lifetime Jewellery Protection Plan.
  • Diamonds
    diamond ring Learn about the four Cs and how they affect a diamond's beauty and value, as well as the myths and science behind the most popular gemstone.
  • Coloured Gemstones
    Gemstones Every coloured stone has its own story. Learn the details about each gem in our collection, how it's treated, how to care for it and how to evaluate different stones.
  • Cultured Pearls
    Cultured pearls Pearls have long been considered classic fine jewellery. Learn about the origins and types of pearls and the special care they require.
  • Metals
    MetalsLearn about the properties of the different types and grades of metal used in our jewellery.
  • Watches
    Body JewelryA fine timepiece is as much about form as function. Learn a little about how they work, and how they are constructed.
  • Birthstones
    BirthstonesBirthstone jewellery is very popular. Learn about each stone's special qualities and the legends associated with them.

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