The Peoples Difference It is our expertise, knowledge and size that enable us to bring you the most exquisite diamonds, at just the right value.
A Dedicated Canadian Jeweller Peoples, The Diamond Store®, is the largest retailer of fine jewellery and watches in Canada, with nearly 150 locations from the Maritimes to British Columbia. We are a member of the Canadian Jewellers Association and we abide by the Canadian Diamond Code of Conduct. This allows us to ensure the authenticity of the Canadian diamonds we use. These diamonds can be traced from the Canadian mine, providing our customers with a method to authenticate the diamonds purchased from Peoples Jewellers.
60 Day Risk-Free Return Policy Peoples Jewellers stands behind every product we sell. If you are not satisfied, you have 60 days to exchange or return your purchase for a FULL refund. No questions asked. Learn More>
Free Ship-to-Store Since many of our items are not available in every retail store, now you can order online and enjoy FREE shipping with no minimum purchase to any of our store locations to be sure you get exactly what you're looking for. Learn More>
Credit Our affordable options make it easy to buy with the Peoples Jewellers Credit Card. Learn More>
Lifetime Diamond Commitment Lose your diamond? We'll replace it at no extra charge. Learn More>
Lifetime Protection Plan Our Lifetime Jewellery Protection Plan guarantees any necessary repairs under normal conditions. View Protection Plan Details>
Upgrade Program If at any time you wish to upgrade your diamond ring, we will let you apply the original purchase price towards your new diamond. Peoples will gladly accept your Peoples diamond bridal set, solitaire ring, solitaire earrings or solitaire pendant with a valid Peoples sales receipt toward your next diamond jewellery purchase. Details>