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The Peoples Difference

The Peoples Difference
It is our expertise, knowledge and size that enable us
to bring you the most exquisite diamonds, at just the
right value.

A Dedicated Canadian Jeweller
Peoples, The Diamond Store®, is the largest retailer of fine jewellery and watches in Canada, with nearly 150 locations from the Maritimes to British Columbia. We are a member of the Canadian Jewellers Association and we abide by the Canadian Diamond Code of Conduct. This allows us to ensure the authenticity of the Canadian diamonds we use. These diamonds can be traced from the Canadian mine, providing our customers with a method to authenticate the diamonds purchased from Peoples Jewellers.

Over 90 Years Strong
Founded in 1919 as a family business, Peoples Jewellers has always provided customers with a trusted and helpful shopping experience. We are also signatories to the Voluntary Code of Conduct for Authenticating Canadian Diamond Claims.
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60 Day Risk-Free Return Policy
Peoples Jewellers stands behind every product we sell. If you are not satisfied, you have 60 days to exchange or return your purchase for a FULL refund. No questions asked.
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Free Shipping
PeoplesJewellers.com offers free UPS Expedited (2 Day) everyday on any order of $199 or more.
Certain restrictions apply.
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Free Ship-to-Store
Since many of our items are not available in every retail store, now you can order online and enjoy FREE shipping with no minimum purchase to any of our store locations to be sure you get exactly what you're looking for.
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Our affordable options make it easy to buy with the Peoples Jewellers Credit Card.
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Lifetime Diamond Commitment
Lose your diamond? We'll replace it at no extra charge.
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Lifetime Protection Plan
Our Lifetime Jewellery Protection Plan guarantees any necessary repairs under normal conditions.
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Upgrade Program
If at any time you wish to upgrade your diamond ring, we will let you apply the original purchase price towards your new diamond. Peoples will gladly accept your Peoples diamond bridal set, solitaire ring, solitaire earrings or solitaire pendant with a valid Peoples sales receipt toward your next diamond jewellery purchase.

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