Discover the Brilliance of
Canadian Diamonds

Canadian diamonds command a premium price for two primary reasons:
1. Canadian diamond mines are in remote locations. The mines can only receive overland freight during a short "ice road" season that generally lasts between six and ten weeks. Any supplies not delivered during that limited timeframe must be airlifted in at significant expense.
2. The mine must also offer full housing and facilities to its employees because they are located so far away from any town or settlement.

Whether a Canadian diamond is ‘better’ than any other diamond is up to the beholder. However, compared to other countries, Canadian mines yield a significantly higher ratio of pristine, gem‐quality deposits. Canadian diamonds are distinguished by a high grade of color and clarity and a low level of fluorescence.

Once discovered in the early 1990s, active diamond mining operations began, and now Canada is the third largest supplier in the world, producing approximately 15% of the world's rough diamonds.

Canadian diamonds are mined in accordance with the principles of sustainable development and are mined to the highest environmental standards in the world. Designed to protect its magnificent natural resources — from water to wildlife — Canada has established some of the most rigorous environmental laws in the world. All Canadian diamond mines meet and often exceed adherence to these laws.

Canadian diamonds are diamonds mined in remote Arctic regions of the northwest Canadian territories.

All Canadian diamonds sold at Peoples Jewellers include either a physical or digital certification card reflecting its quality based on the 4Cs – carat, colour, clarity and cut.