At Peoples, we take immeasurable pride in offering our guests beautiful jewellery that features Canada’s spectacular and highly sought-after diamonds. Hand-selected by our diamond experts, your Authentic Canadian Diamond is cut to exacting proportions and proudly laser-inscribed with its own unique number. The number identifies the Canadian mine where your diamond was discovered and began its journey to you.
Until recently, the vast reserves of Canadian diamonds lay undiscovered beneath the Arctic tundra. As a result, Peoples has unprecedented access to an abundance of high-grade native diamonds. And because diamond production is relatively new to Canada, the government and the diamond industry have had the opportunity to be particularly mindful and respectful of indigenous populations and of the environment when developing mines.
Canada has established some of the most rigorous environmental laws in the world, designed to protect our magnificent natural resources -- from water to wildlife. All Canadian diamond mines meet and often exceed adherence to these laws. Canada also has created the Voluntary Code of Conduct for Authenticating Canadian Diamond Claims. This establishes a standard for authenticating claims of a diamond’s Canadian origin and for guaranteeing that it is conflict-free.
Peoples is a member of the Voluntary Code of Conduct for Authenticating Canadian Diamond Claims and the Canadian Jewellers Association which allows us to ensure the authenticity of the Canadian diamonds we use. Each diamond can be traced from the Canadian mine authenticating the diamonds purchased from Peoples Jewellers. Our guests can enjoy peace of mind knowing that each Canadian diamond we sell is completely traceable from mine to store, and that no unnatural treatments or alterations have been made.
Our support of the Canadian diamond industry and its rigorous standards benefits the communities of the mining regions as well as our guests. Ethical and environmentally responsible development means we will enjoy all of the abundant beauty – from diamonds to mountain streams – of Canada for years to come.