We believe living for love begins with loving all people, our team, planet & products. This is why our mission is to help you celebrate life & express love, while using our scale for good.
Our Loves
Love for All People & Our Team
We put people first by prioritizing diversity, equity, inclusion and the advancement of human rights.
We strive to preserve our planet through products that are responsibly sourced and programs that extend the life of jewellery with sustainability in mind.
Living for love means caring about the impact we make globally. Peoples, as a part of Signet Jewelers, is committed to protecting our planet through responsible sourcing and environmentally responsible practices.
Responsible Sourcing
The diamonds, gems and precious metals Peoples sells are sourced according to our industry-leading standards.
Recirculated Gold
Through jewellery care and repair services, we’ve recovered or recirculated 31,015 troy ounces of gold.
Recovered Diamonds
We’ve recovered or recirculated 126,726 carats of diamonds, including diamond dust from our cutting and polishing factory.
Sustainable Packaging
By 2030, 50% of our paper-based packaging and 30% of plastic-based packaging will be from recycled content by 2030.
We live for love — and love all people — by championing diversity, equity and inclusion across our teams and in our communities. We’re also proud to have a legacy of giving back and are committed to serving the communities in which we live and work.
Human Rights & Opportunity
By owning a cutting and polishing facility in Botswana, our parent company, Signet Jewelers, provides employment opportunities to women in sub-Saharan Africa. This is just one of the ways we live for love.
Peoples is proud to support Canada’s Children’s Hospital Foundations, who together treat 2.4 million kids every year from coast to coast. Together, we can create healthier futures for all children.
We offer programs to extend the life of your jewellery, to pass it on to future generations. If you decide to part with a piece, you can do so with the peace of mind that nearly all components of the jewellery in our care are reused, resold or repurposed.
Diamond Trade-In
We restock loose diamonds from our trade-in program and send them to our in-store design centers to be incorporated into new designs.
Jewellery Care & Repair
Our jewellery repair team is here to keep your jewellery sparkling for a lifetime, from routine cleanings to major repairs.
Previously Owned Jewellery
Lovingly restored to impeccable condition, buying pre-owned allows you to extend the life of fine jewellery while getting an exceptional value.
Custom Designs
Reimagine family heirlooms, redesign out-of-date pieces and transform worn or broken jewellery with help from our Jewellery Experts.
Protection Plans
During its lifetime, almost all jewellery will need some sort of service. Peoples offers various options to protect your investment for life.