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Deep beneath Canada’s frozen tundra, nature created diamonds. Over millennia, under extreme pressure, they form. In this alchemy, three of their characteristics are made: Colour, Clarity and Carat. These aspects dictate a diamond’s rarity and value. Only one aspect of a diamond’s beauty is determined by man — how well it is cut.

Cut is the key factor in revealing the icy-white brilliance of a diamond. This is where Peoples expertise and exacting standards become critical. Cut well and a diamond explodes with light. Cut poorly and its beauty is lost. So why aren’t all diamonds cut to exacting standards?

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When a diamond is cut, up to half the original stone weight, or carat size, is lost. And carat size affects price. So every diamond manufacturer faces a choice — cut to maximize carat weight or maximize beauty? There is no question at Peoples.

Every diamond in the Peoples Celebration Canadian Diamond™ Collection is cut to exacting standards — to maximize brilliance and beauty, never to preserve weight or bump up the price. Every Peoples diamond is so expertly cut, it’s guaranteed for life.* What Canada’s majestic natural forces took so long in making, we take great pride in celebrating. Peoples is Canada’s Diamond Store.


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Celebration Canadian Diamonds are individually certified and detailed on their own personal certification card. This card is the diamond’s birth certificate, identifying all the qualities that make it unique. The card also contains important light performance rating information that is performed on the diamond by a gem grading company.

Each Celebration Canadian Diamond™ in this exclusive collection larger than .15 carat receives a unique certification number and the name of the collection is laser-inscribed on the girdle of the diamond for extra security. This number also appears on the diamond certification card.

Only the diamonds that meet our exacting standards will receive the Celebration logo engraved on the inside of the ring.

Merchandise enlarged to show detail and may not always be exactly as pictured. Merchandise may not be available in all stores or on Canadian diamonds are mined in Canada and cut, polished and set outside of Canada.
*When you make a diamond purchase, visit Peoples for regular diamond inspections, and if your diamond unfortunately should lose its beauty by being chipped, broken or lost from its original setting, it is eligible for replacement by Peoples at no charge to you.

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