Nature creates diamonds. Over millennia, under extreme pressure, they form. In this alchemy, three of their characteristics are made: Colour, Clarity and Carat. These aspects dictate a diamond's rarity and value. Only one aspect of a diamond's beauty is determined by man — how well it is cut.
Cut is the key factor in revealing a diamond’s individual brilliance, fire and beauty. This is where Peoples expertise and exacting standards become critically important. Cut well and a diamond explodes with light. Cut poorly and its beauty is lost. So why aren’t all diamonds cut to exacting standards?
When a diamond is cut, up to half theoriginal stone weight, or carat size, is lost. And carat size affects price. So every diamond manufacturer is faced with a choice — do you cut to maximize carat weight or maximize beauty? There is no question at Peoples.
Every diamond in the Peoples Celebration Diamond Collection is cut to exacting standards — to maximize brilliance and beauty, not to preserve weight or bump up the price. Every Peoples diamond is so expertly cut, it's guaranteed for life.** What nature took so long in making, we take great pride in celebrating. Peoples. The Diamond Store.®
DIAMOND CERTIFICATION Celebration Diamonds are individually certified and detailed on their own personal certification card. This card is the diamond’s birth certificate, identifying all the qualities that make it unique. The card also contains important light performance rating information that is performed on the diamond by a gem grading company.
LASERGUARD PROTECTION Each Celebration Diamond in this exclusive collection larger than .15 carat receives a unique certification number and the name of the collection is laser-inscribed on the girdle of the diamond for extra security. This number alsoappears on the diamond certification card.
CELEBRATION ENGRAVING Only the diamonds that meet our exacting standards will receive the Celebration logo engraving on the inside of the ring.
*Based on independent laboratory testing conducted in 2012 of round cut diamonds from select leading national jewellery store chains. **When you make a diamond purchase, visit Peoples or Mappins for regular diamond inspections, and if your diamond unfortunately should lose its beauty by being chipped, broken or lost from its original setting, it is eligible for replacement by Peoples or Mappins at no charge to you.