The Five Cs

Cut, Carat, Colour and Clarity – are the universal language of the diamond. Understanding this language will help you understand your diamond. We like to think that there are actually FIVE Cs. We believe that the Care of your diamond is just as important as the others.


The quality of the cut reveals the diamond's natural sparkle, scintillation and overall brilliance.

Diamond Cut Guide


A diamond's size and weight are reflected in carats.

Diamond Carat Guide


The colour grade refers to the whiteness of the diamond. The less colour in a diamond, the more valuable it can be.

Diamond Colour Guide


Clarity is a measure of the tiny natural imperfections – or lack thereof – that exist in most every diamond.

Diamond Clarity Guide


The Fifth C – Proper care of your diamonds will keep them looking beautiful for years to come.

Diamond Care Guide