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Few metals capture the heart like gold. A traditional choice for all types of jewellery, gold is the most easily worked of all metals because it is naturally very soft and malleable.

However, to create jewellery designs that are strong and durable, pure gold is alloyed with other metals such as copper and zinc, which strengthen it and gives it its colour. Gold jewellery is consistently timeless and so elegant.

Gold Colours

Peoples Jewellers commonly uses 18K, 14K and 10K yellow, rose and white gold in its jewellery designs:

Gold Colours

Gold is naturally yellow in colour, however, since pure gold is very soft, it is usually alloyed with silver or copper to bring out its natural warmth.



White Gold

To create the white‐silver colour, the gold combined with palladium and silver or with nickel, copper and zinc. White gold also needs to be coated with platinum or rhodium for to improve whiteness and add durability and shine. White gold jewellery will occasionally need to be re‐dipped after the coating wears away.

Rose Gold

To create the rosy-pink colour of rose gold, pure gold is combined with more copper. The more copper added to the alloy, the rosier the gold will become. Rose gold does not need to be dipped or coated as the colour is pure through.


Understanding Gold Karat

To determine the karat gold used in a piece of jewellry, checks its markings, also called its hallmark. This is usually found on the inside of the shank or the reverse side of a pendant, earring or bracelet. The traditional hallmark uses the gold purity percentage. Modern hallmarks are simply stamped with the karat weight, i.e., 14k.

Care for your gold jewellery by buffering it with a soft cloth. If jewellery is darkened or dirty, clean using warm water, mild soap and a soft toothbrush. Rinse thoroughlty and dry with a soft, lint-free cloth