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Jewellery Cost-Per-Wear: Splurge the Right Way!

When purchasing jewellery, it's important to think about the cost-per-wear. While it’s always nice to splurge on the latest looks and styles, a thoughtful approach to your jewellery purchase will ensure you get the most from your jewellery investment.

What is Cost-Per-Wear?

What is Cost-Per-Wear?

Simply put, the cost-per-wear (or CPW) of your jewellery is the purchase price divided by the number of times the item is worn. For instance, if you purchase a pair of $1000 diamond hoops and wear them twice, your CPW is $500 ($1000 ÷ 2 = $500). However, if you take those same $1000 hoops and wear them an average of twice per week, you have an investment that really pays off in terms of CPW - $1000 ÷ 104 = $9.62. Wear them even more, and the CPW goes down even further!

Buy Better to Get the Best CPW

Purchase Classic Styles.
Invest in timeless pieces like diamond solitaire pendants and earrings, diamond tennis bracelets and durable link chains. These jewellery styles rarely go out of style and you can stack and layer trend and costume jewellery pieces to extend and enhance their wear.

Choose a Diamond Solitaire Engagement Ring.
Diamonds have long been investments in style – and investments in the future. When purchasing a diamond solitaire, always get the best quality diamond you can afford – even if it’s smaller in carat weight. You can always trade up in the future!

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Invest in Karat Gold.
Karat gold is not only great looking, but also a good investment! When looking for karat gold to wear, choose classic pieces like rope chain, curb chain and other chains and jewellery items created with a higher gold karat weight. All karat gold is a mixture of gold and alloy metals, however 14K and 18K contain more actual gold and tend to be the best value for your money.

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Take Advantage of Sales and Promotions.
Jewellery, especially gold, diamonds, and gemstones, can be expensive. Take advantage of sales and promotions to purchase styles you love and lower your cost per wear.

Finally, What is Considered a ‘Good’ Cost -Per-Wear?

There is no right or wrong answer when it comes to deciding on a ‘good’ cost-per-wear. That's up to the individual purchaser and wearer. Just remember, if you make thoughtful investments in quality jewellery, and you wear it often, your cost-per-wear can net out to pennies – or even pay for itself!

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