What is Cost-Per-Wear?
Simply put, the cost-per-wear (or CPW) of your jewellery is the purchase price divided by the number of times the item is worn. For instance, if you purchase a pair of $1000 diamond hoops and wear them twice, your CPW is $500 ($1000 ÷ 2 = $500). However, if you take those same $1000 hoops and wear them an average of twice per week, you have an investment that really pays off in terms of CPW - $1000 ÷ 104 = $9.62. Wear them even more, and the CPW goes down even further!