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Love in Action

Peoples is committed to protecting basic human rights, especially those in vulnerable regions of the world. This is why we advocate for fair wages, fair labor practices and transparency in our global jewellery supply chain.

Conflict-Free Diamonds

Peoples exclusively sells conflict-free diamonds that are responsibly sourced. We use our scale for good to advance human rights throughout the global jewelry supply chain.
Conflict-Free Diamonds
The Responsible Jewellery Council

The Responsible Jewellery Council

The Responsible Jewellery Council (RJC) boasts more than 1,600 members representing all aspects of the supply chain from mine to retail. We ask that all suppliers in our supply chain become active members of the RJC and adhere to its strict standards. This is your assurance that diamonds purchased from Peoples Jewellers help create a positive impact on nearly a million people in some of the most vulnerable regions in the world.

A Global Impact

Our parent company, Signet Jewelers, operates a diamond cutting and polishing facility in Botswana, Africa, enabling us to offer employment opportunities, particularly to women, in sub-Saharan Africa. In India, where 90% of the world’s rough diamonds are sent, we partner with several manufacturing facilities that exclusively cut and polish diamonds for Signet. Our deep-rooted partnerships with the jewellery manufacturing industry in India make us a large contributor to India’s diamond industry and help remote regions flourish. As an active and staunch advocate for fair wages and labor practices in the jewellery supply chain, we are helping to inspire love around the world.

A Focus on Impact

We work across our value chain to catalyze sustainable development and partner effectively to achieve positive impacts.

Upward Mobility for Women

100% of our strategic direct and indirect suppliers are increasing access to career opportunities and upward mobility for women.

Building Safe Workplaces

100% of strategic direct suppliers are building world-class workplaces that are safe and healthy for the people making our products.

Raising Human Rights Standards

Source conflict-free rough diamonds from conflict and high-risk affect areas, working with artisanal and small-scale miners.

Building Skills

Continue to build skills and opportunities in the diamond cutting and polishing area through benefaction in Botswana.

Continue Learning About Our Love for All People & Our Team

  • Philanthropy - Peoples is proud to support Canada’s Children’s Hospital Foundations, who together treat 2.4 million kids every year from coast to coast. Together, we can create healthier futures for all children.

    Philanthropy

    Peoples is proud to support Canada’s Children’s Hospital Foundations, who together treat 2.4 million kids every year from coast to coast. Together, we can create healthier futures for all children.
  • Diversity, Equity & Inclusion - We strive to ensure all employees have equal developmental and advancement opportunities, regardless of their gender, race, sexuality or background.

    Diversity, Equity & Inclusion

    We strive to ensure all employees have equal developmental and advancement opportunities, regardless of their gender, race, sexuality or background.