The Peoples Promise

A Dedicated Canadian Jeweller

Peoples, The Diamond Store®, is the largest retailer of fine jewellery and watches in Canada, with nearly 150 locations from the Maritimes to British Columbia. We are a member of the Canadian Jewellers Association and we abide by the Canadian Diamond Code of Conduct. This allows us to ensure the authenticity of the Canadian diamonds we use. These diamonds can be traced from the Canadian mine, providing our customers with a method to authenticate the diamonds purchased from Peoples Jewellers.
Canadian Jewellers AssociationCanadian Diamond Code of Conduct

Over 90 Years Strong

Founded in 1919 as a family business, Peoples Jewellers has always provided customers with a trusted and helpful shopping experience. We are also signatories to the Voluntary Code of Conduct for Authenticating Canadian Diamond Claims.

60 Day Risk‐Free Return Policy

Peoples Jewellers stands behind every product we sell. If you are not satisfied, you have 60 days to exchange or return your purchase for a FULL refund. No questions asked.

Free Shipping offers free UPS Expedited (2 Day) shipping everyday on any order of $199 or more. Certain restrictions apply.


Order online at and your order ships FREE if you pick it up at your local store. No minimum!

Peoples Jewellers Credit Card

Our affordable options make it easy to buy with the Peoples Jewellers Credit Card.

Lifetime Diamond Commitment

Lose your diamond? We'll replace it at no extra charge.

Lifetime Protection Plan

Our Lifetime Jewellery Protection Plan guarantees any necessary repairs under normal conditions.

Upgrade Your Diamond
At Peoples Jewellers

If at any time you wish to upgrade your diamond ring, we will let you apply the original purchase price towards your new diamond. Peoples will gladly accept your Peoples diamond bridal set, solitaire ring, solitaire earrings or solitaire pendant (with a valid Peoples sales receipt) toward your next diamond jewellery purchase.