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Free Shipping $199+ or Buy Online & Ship To Store FREE
Choosing a diamond for the one you love can be magical, meaningful and stressful all at the same time. Our guide to the 4Cs of diamonds includes: Cut, Clarity, Colour and Carat weight.
Round or Princess? Radiant or Asscher? Emerald or Oval? Whether your taste is classic and traditional or more modern and contemporary, our guide will help you find the perfect shape diamond for your personality.
Proportion, angle and cut placement make each diamond unique. This quick overview gives you the basics of your diamond's anatomy.
The setting you choose allows you to show off your diamond safely and securely. From a traditional four-prong setting to a diamond-lined basket and even a protective bezel setting, this guide will help you choose the setting style that suits your busy lifestyle.
Icy and elegant, diamonds mined in northwest Canada have a sparkle and scintillation all their own. Peoples Arctic Brilliance Canadian Diamonds are perfectly cut and hand-set with great care. Each diamond is independently certified and includes a Certificate of Authenticity.
We take the issue of conflict diamonds very seriously. The Signet family of fine jewellers is part of the Kimberley Process Certification Scheme (KPCS), ensuring its diamonds are from conflict-free sources. You can learn more about our Conflict Free Diamond Commitment here.