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Privacy Policy | Peoples Jewellers | Peoples

Signet Jewelers Privacy Policy for Canada

Last Updated: July 18, 2023

At Signet Jewelers, we respect our customers’ privacy. Signet operates in Canada as Peoples Jewellers (“Signet,” “we,” or “us”). This privacy policy (“Policy”) describes how Signet collects, uses, and discloses consumers’ personal information, including information collected in our retail locations and through our Website (which include brands' websites, and all other websites, mobile sites, services, applications, platforms and tools where this Policy appears or is linked) (collectively, the “Services”).

By providing information to us (by any means, whether in a store, in correspondence, via our Website or otherwise) you consent to our use of the information you provide in accordance with this Policy. If you do not agree with this Policy or our practices, please do not use our Services.

This Policy may change from time to time and is incorporated into our Website Terms of Use. Your continued use of our Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

1. Information We Collect

Under applicable law, “personal information” means information about an identifiable individual.

There are several ways we may obtain personal information about you, including through (A) information you provide to us directly; (B) information that we automatically collect; and (C) information we receive from third parties. This includes data that identifies you personally whether directly (i.e., your name) or indirectly (i.e., information associated with the device you use online).

A. Information You Provide

We collect personal information about you in various ways, online, offline, and by telephone. The types of personal information we may collect include:

Information You Provide When You Use the Services.

Identifiers and Account Information. We collect:

  • Your name, postal address, email address, mobile or other telephone number, username and password if you register an account with us/
  • Content information you provide, including photos and comments.
  • Customer service inquiries, and related history that you share with us.

Demographic Information. We collect information you provide regarding your personal or professional interests, date of birth, anniversary date, demographics (such as gender, occupation, income, education, and marital status), experiences with our products, and shopping and contact preferences.

Geolocation Data. We also may collect information about the location of the devices used to access the Website ("Location Data"). Location Data includes: (a) the location of the mobile device or tablet derived from GPS or WiFi use; (b) the IP address of the mobile device or tablet or internet service used to access the Website; and (c) other information made available by a user or others that indicates the current or prior location of the user, such as geotag information in photographs.

Financial Account Information. If you make a purchase from us, we collect payment-related information, depending on the form of payment you choose.

Commercial Information. We collect purchase, return, wish list and transaction information, as well as media consumption, previous purchases, shopping habits, loyalty program information, and lifestyle preferences.

Information You Provide When You Apply for Credit. You may also be required to provide certain information when you apply for credit. We and the credit provider may be required to collect some information, including: your name, postal address, email address, phone number, date of birth, and other information needed to assess your credit worthiness and verify your identity, such as social security number and employment-related information. We require this information to process your application. If you choose to follow a link to a credit provider’s or other third party site, they may have privacy policies that differ from our own, and we are not responsible for the practices of such sites. You therefore should refer to their privacy policies to understand how they collect and handle your information and what kinds of choices you have.

Information You Provide about a Third Party. If you send someone else a communication from the Website, such as sending an invitation to a friend, the information you provide (e.g., name, e-mail address) will be used to facilitate the communication.

Information You Provide Through Social Media. You may also be given the option to link to your social media account through the Website. When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third party services. This may include name, user name, demographic information, updated postal address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

B. Information Automatically Collected

Whenever you visit our Website, we, and our third-party advertisers and service providers, may use a variety of technologies such as cookies and similar technologies to automatically or passively collect certain information about your online activity, such as the following:

Usage Information. We automatically collect information about your use of the Services, including your Internet Protocol (“IP”), unique device identifier, device characteristics, system settings and preferences, search queries, referring URLs, and the time and date of your usage. We also use cookies and similar technologies, server logs and other automated means to collect and store information about your preferences, how you interact with our Website, and how you interact with emails that we send to you.

We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you for the purposes described below, and to let us know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in your browser, without cookies, you may not be able to use all of the features of our Website.

C. Information Collected From Third-Party Sources

We collect information about you from ad networks, data companies, data brokers, and other third-party sources that help us provide ads and services that that target your interests. The information collected includes, for example, your demographic information, media consumption, previous purchases, shopping habits, loyalty program information, lifestyle preferences, or information to validate or update the information we collect from or about you.

D. Aggregate or Deidentified Information

We may aggregate or deidentify any personal information we collect. We may share the aggregated or deidentified information with our business partners and service providers, and we may use such information for our own purposes.

2. How We Use the Information We Collect

We may use the personal information that we collect for a variety of business and commercial purposes:

  • to provide the Services to you;
  • to process and track orders and otherwise fulfill your requests;
  • to respond to comments, questions, or concerns;
  • to prevent and detect fraud and other unlawful activity, claims and other liabilities;
  • to alert you about a product safety announcement or recall or correction of an offer, promotion, or advertisement;
  • to verify and validate your identity to reduce credit risk and manage collections;
  • to carry out our obligations and enforce our rights; and
  • to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.

We may use the personal information described above for the following commercial purposes:

  • to improve or develop new services and product offerings, including for warranty usage;
  • to identify, offer, and contact you with personalized content and advertising, including newsletters, articles, and products;
  • to customize or personalize your shopping experience;
  • to validate or update the information we collect from or about you;
  • to alert you about new products or services, savings awards, event invitations, and other information;
  • to conduct market research, surveys, and similar inquiries to help us understand trends and customer needs across product categories or customer groups;
  • to enroll you in loyalty or other programs, and enter you into sweepstakes and promotions or contact you regarding a contest prize;
  • to notify you of changes to our Website or any products or services we offer;
  • for marketing and promotional purposes.

We may also use information you provide to us for other purposes as disclosed at the time you provide your information or otherwise with your consent.

3. Information We Disclose

A. Disclosure of Information by You

We offer many ways to find, enjoy, and share content. Your activity in connection with our Website may include filling out surveys, reviewing and rating products or services, inquiring about or purchasing products or services, participating in online communities, “liking” or “sharing” our content to your social media accounts or pages or otherwise interacting with our Website.

Any information you disclose on publicly-facing aspects of our Website or on other third-party websites becomes public information. Please exercise caution when disclosing personal information in these public areas.

B. Disclosure of Information by Us

We may share personal information with others in the following ways:

  • With vendors and advertising partners who help us reach you with ads that are tailored to your interests, as described under “Interest-Based Advertising Choices” below.
  • With analytics partners, who help us understand the use of our Website.
  • With service providers that provide business, professional or technical support functions for us (including fulfilling and shipping orders), help us operate the Services, or administer activities on our behalf.
  • With our Family of Companies, such as our various brands identified at the outset of this Privacy Policy, and our affiliated company We share personal information within this family of companies for business, operational, promotional and marketing purposes.
  • With partners in co-branded relationships such as advertisers that provide products and services or rewards programs. We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service.
  • If we are required to do so by law or court order, to enforce or apply our Terms of Use or if we believe in good faith that such release is necessary or appropriate to protect the rights, property, or safety of our company, customers, affiliates, or others.
  • In connection with the sale, transfer, acquisition, merger, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change or ownership or control by Signet or any affiliated company (in each case, whether in whole or in part). When one of these events occurs, we will use reasonable efforts to require the recipient to use personal information in a manner consistent with this Policy.

In addition, we may aggregate or deidentify personal information and use or disclose the aggregated/deidentified information for marketing, analytics, and other purposes.

4. Interest-Based Advertising Choices

We may collect information about your use of the Services to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see our ads on other websites or apps because we use third-party ad networks to serve our ads.

The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Website and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts.

To learn more about interest-based advertising, and to opt out of the use of your information for such advertising by the Digital Advertising Alliance (DAA) participating companies, please visit

To opt out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit

To opt-out of the use of your mobile device ID for targeted advertising, please see

If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on, available at

You can also control how some information is collected through your browser or mobile device. You can adjust your browser settings to limit or block certain cookies, but this may prevent us from storing your preferences and may make some features of the Services inoperable. Refer to your browser’s help menu for further details. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. You may need to set these preferences on each browser or device you use.

5. Other Choices About the Use of Your Personal Information

Mailing Lists. You can unsubscribe from receiving our emails by following the "Unsubscribe" link provided in our emails. If you receive marketing communications from one or more brands or affiliates, you should opt-out individually from each of the affiliates from which you are receiving brand-specific marketing communications. Opting out of communications does not affect our communication with you via telephone or email regarding your orders or other sales or service transactions.

Geolocation Data. If you gave us consent to collect Location Data from your device and no longer want us to collect this kind of data, please delete the app or disable the app’s access to location in the privacy settings on your device or tablet. Note, however, that disabling the location setting may affect your ability to access and use that app.

Targeted Advertising. In addition to using the choices described under “Interest-Based Advertising Choices,” you may opt out of targeted advertising from Signet by clicking on this link.

Access, Deletion, and Other Requests. If you are a Canadian resident, you may request access to the personal information we maintain about you or request that we correct, amend, or block the information, including deleting such information from our database if inaccurate. You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward. You may request to effectuate such rights by contacting us via the mechanisms provided in the “How to Contact Us” section below.

If you have a Website account, you can log in to view and update your account information.

If you choose to delete your account information, we may still retain certain information for internal purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Use or other policies, take actions we deem necessary due to technical and legal requirements, and as dictated by constraints related to the security, integrity and operation of the Services.

6. How We Protect Personal Information

We use technical, administrative, and procedural measures to help protect your personal information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us.

7. Children’s Privacy

We are committed to protecting the privacy of children. The Website is not directed to children and we do not knowingly collect any personal information from children. If a child under the age of 16 has provided us with personal information online, we ask that a parent or guardian please contact us, and we will take reasonable steps to delete personal information provided by the child.

8. Links to Third Party Sites and Services

Our Website may contain links to third party websites (including social networks and related plugins) operated by individuals or companies unrelated to us. Please be aware that we are not responsible for the privacy practices of such third party websites. We provide links to these websites for your convenience only and you access them at your own risk. We recommend that you review the privacy policies and terms of use posted on and applicable to such third party websites prior to utilizing them.

Our Website may also offer you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you. In some cases, we may know that you clicked on a social plugin, such as a Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third-party operating a plug-in on this Website, then such third-party may recognize you on our Website. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites.

9. Retention of Personal Information

We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep personal information as otherwise required by law. What this means in practice will vary between different types of information, and when we consider our approach we take into account any ongoing need for the information, as well as our legal obligations for example in relation to tax, health and safety, and potential or actual disputes or investigation.

10. Locations; Data Transfers

Signet is based in the United States. This Website is intended for use only by persons located in Canada. We make no claims that the Website or any of its content is accessible or appropriate outside of Canada. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website from outside Canada, you do so on your own initiative, at your sole risk, and you are responsible for compliance with all applicable laws.

When you access this Website, you understand and acknowledge that we may transfer, process, and store information about you in the United States and other countries, both within and outside of Canada and the European Economic Area. By providing us with your information, you consent to the transfer to, and to the processing and storage of your information in, countries outside of your country of residence, which may have different data protection laws than those in the country in which you reside.

11. Modifications to this Policy

Any changes we may make to our Privacy Policy will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use our Website. If we make a material change to this Privacy Policy, we will provide notice to you as required by law.

In addition to this Privacy Policy, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate.

12. Branded Credit Card Privacy Policy

This Policy does not govern the collection or use of the information provided in connection with our branded credit cards. We notify our charge account holders of our privacy practices annually, or as otherwise required by law. If you have one of Signet's branded credit cards, a separate privacy policy provided to you describes collection, use, and protection of information about you and your account.

13. How to Contact Us

If you have any questions or concerns about this Privacy Policy or the practices described herein, please contact us or send mail to:

Signet Jewelers - Privacy Rights
Scott Lancaster Chief Privacy Officer, Privacy Department
375 Ghent Road
Akron, OH 44333

Alternatively, you may email our Chief Privacy Officer at the following: