About Canadian Diamonds

Brilliant and beautiful, Canadian diamonds can literally take your breath away.

For thousands of years, diamonds lay undiscovered deep within the Canadian Arctic. Once discovered in the early 1990s, active diamond mining operations began, and now Canada is the third largest supplier in the world, producing approximately 15% of the world's rough diamonds.

Compared to other countries, Canadian mines yield a significantly higher ratio of pristine, gem‐quality deposits. Canadian diamonds are distinguished by a high grade of color and clarity and a low level of fluorescence. Canadian diamonds also command a premium price in the market for two primary reasons:

• 1. Canadian diamond mines are in remote locations. The mines can only receive overland freight during a short "ice road" season that generally lasts between six and ten weeks. Any supplies not delivered during that limited timeframe must be airlifted in at significant expense.
• 2. The mine must also offer full housing and facilities to its employees because they are located so far away from any town or settlement.

Canadian diamonds are mined in accordance with the principles of sustainable development and are mined to the highest environmental standards in the world. Designed to protect its magnificent natural resources — from water to wildlife — Canada has established some of the most rigorous environmental laws in the world. All Canadian diamond mines meet and often exceed adherence to these laws.

All Canadian diamonds sold by Peoples Jewellers receive a unique certification number, indicating the mine from which they were discovered. This certification number is laser‐inscribed on the girdle of those diamonds, ensuring authenticity and identification of the diamond.

Peoples Jewellers sells an exclusive collection of Canadian diamonds under the brand Arctic Brilliance Canadian Diamonds. Named for the majestic tundra in which they are mined, our exclusive Canadian diamonds are extracted from below the frozen land of northern Canada. Hand-selected by our diamond experts, each diamond is precisely cut and handset with care for maximum radiance.